ALIRAJPUR

Nestled in the western part of Madhya Pradesh, Alirajpur District enjoys a strategic geographic location with its borders touching Gujarat and Rajasthan. While the district lacks direct railway connectivity, it is well-connected by road, with major arteries like National Highway 47 passing through, linking it to significant cities like Indore and Vadodara.

The nearest railway station is Ratlam Junction, approximately 140 kilometers away. For air travel, Devi Ahilya Bai Holkar Airport in Indore serves as the closest major airport, around 200 kilometers from Alirajpur.

In terms of industrial development, Alirajpur thrives in sectors like textiles, handlooms, and agro-based industries. However, its true economic backbone lies in agriculture, with a significant focus on the production of Mahua. Mahua, derived from the flowers of the Mahua tree, is chosen as Alirajpur's One District One Product due to its immense economic potential and cultural significance.

Renowned for its versatility, Mahua finds applications in food, medicine, and cosmetics, offering sustainable livelihood opportunities for local communities while preserving indigenous traditions. This initiative not only enhances local income but also promotes environmental conservation through the cultivation of native flora.

One District One Product Alirajpur, Madhya Pradesh

Mahua

Tribal district Alirajpur’s renowned Mahua liquor will soon be sold as “heritage liquor' in the country and abroad. Recently, a manufacturing plant has been set up to produce this liquor with the necessary quality. The nectar-rich flower is typically sun-dried and stored for use by tribals, and its liquor has unique delicate floral sensory characteristics and makes it a great base for the beverage. In order to open new paths of revenue and employment generation for the tribals, a plant has been established with grants provided by the state government.

Rajesh Henry, Additional Commissioner of Excise Department told that in view of the branding of Mahua liquor, it will be placed at permit clubs, hotels, airports and restaurants including those of MP Tourism.

The administration has completed the preparations regarding the opening of the manufacturing plant, which is expected to be functional within a period of two months.

Export Data

Export from India

S. No.	HS Code	Commodity	2020-2021	%Share	2021-2022	%Share
1	12129920	Mohua flowers	6.18	0.00	10.10	0.00
India's Total Export			21,59,04,322	31,47,02,149

Export from India – Top Country Wise

S.No.	Country/ Region	Values in Rs. Cr.
		2020-2021	2021-2022	%Growth
1	France	5	7	36
2	Uk	1	3	192

Export from Madhya Pradesh

HS CODE	Commodity Description	April, 21 To March, 22 Value (INR) Cr.	April, 21 To March, 22 Value (Million US)
5201	Cotton,not carded or combed	2,734	36.7

World’s Top Importers 2021

Rank	World's Top Importers	Value imported in 2021 (Million USD)
	World	4826
1	Belgium	653
2	Netherlands	375
3	USA	280
4	Spain	278
5	Germany	229
6	Russian Federation	222
7	Italy	190
8	Viet Nam	134
9	France	117
10	Canada	103

World’s Top Exporters 2021

Rank	World's Top Importers	Value exported in 2021 (Million USD)
	World	18129
1	USA	5713
2	Brazil	3405
3	India	2682
4	Australia	1500
5	Greece	804
6	Benin	625
7	Burkina	454
8	Turkiye	332
9	Cote D’voire	263
10	Egypt	219

SWOT Analysis

Strength-

1. Unique wine and winemaker story.
2. Traditional wine with modern technology.
3. New fresh outlook on wine making and marketing.
4. Easy raw material availability.

1. Weakness:
2. Competing against established wineries.
3. Lack of established reputation.
4. Did not inherit the winery from generations before.
5. Consumer choice and awareness is lacking.

Opportunities:

1. Satisfy new customer’s needs.
2. Passion and desire to succeed.
3. Increased health consciousness.
4. Fresh marketing ideas competing with traditional.
5. Using social media to create demand for fruit wine.

Threats:

1. Other new wineries and start-ups.
2. Cost of equipment for winery.
3. Established reputable wineries
4. Change in consumer choices and loyalty to other brands.
5. Economic recession.

ODOP Mahua Supplier Details

PRODUCT	NAME	CONTACT INFO
MAHUA	Madhuvan Private ltd.	7587876449
MAHUA	Vandhan Kendra	9755470927
MAHUA	Sapna Rawat	9566613056
MAHUA	Ravindra Parmar	9406873485
MAHUA	Arvind Tomar	9589617993
MAHUA	Dursingh Tomar	7489271315
MAHUA	Hiralal	9755867161
MAHUA	Roop Narayan	9713870770
MAHUA	Govind	9630318615
MAHUA	Om Prakash	8459979401
MAHUA	Murtuja	9424032241
MAHUA	Kamlesh	9775656674
MAHUA	Jagdish Chndra	7477028799
MAHUA	Jitendra	8770958187
MAHUA	Hukum	6263610588
MAHUA	Sanjay	9575753448
MAHUA	DHARASAMRUDH FARMER PRODUCER COMPANY LIMITED	7247298303

Details Of Dedicated ODOP Team

(ODOP Nodal Office In-Charge, ODOP Team, Helpline No/Contact Info, Email)

Name	Designation	Contact (Mobile No.)	Email
Shri Antar Singh Ohariya	Sdo Forest (NODAL OFFICER)	9753759335	Dfot.alp@mp.gov.in dfoalirajpur@gmail.com
Dr. Abhay Arvind Bedeker (IAS)	Collector and District Magistrate	07394-234400	dmalirajpur[at]mp[dot]gov[dot]in
Shri Suvidh Shah	Executive Director	0755 509401	shah.suvidh@nic.in
Sameer Kushwaha	Trade Adviser	9407259187	exportcell@mpidc.co.in
Shubham Gupta	Trade Adviser	7999147155	exportcell@mpidc.co.in
Nitin Shrivastava	Trade Adviser	8889485743	exportcell@mpidc.co.in
Prakhar Mishra	Trade Adviser	9630967708	exportcell@mpidc.co.in