BHOPAL

Located in the heart of Madhya Pradesh, Bhopal District is characterized by its rich cultural heritage and strategic geographical position. The district benefits from excellent connectivity, with the Bhopal Junction serving as a major railway hub, linking it to key cities across India such as Delhi, Mumbai, and Kolkata. 

In terms of road infrastructure, Bhopal is well-connected by National Highway 46, facilitating smooth transportation to neighboring districts and states. For air travel, the Raja Bhoj International Airport caters to both domestic and international flights, enhancing Bhopal's accessibility and connectivity.

Bhopal's economic landscape is marked by a diverse industrial base, encompassing sectors like manufacturing, information technology, and handicrafts. However, the district's economic identity is deeply rooted in its renowned craftsmanship of Zari Zardozi embroidery.

 Zari Zardozi has been selected as Bhopal's One District One Product due to its historical significance, intricate craftsmanship, and high demand in both national and international markets. 

This initiative aims to preserve and promote Bhopal's rich artisanal heritage, empower local craftsmen, and stimulate economic growth by leveraging the district's unique cultural assets.

One District One Product Bhopal, Madhya Pradesh

Zari Zardoshi

Zardozi comes from the Persian term which means 'embroidering with gold threads'. In this embroidery, gold coils and beads are tucked onto fabric using a needle and thread. Metals like gold and silver are transformed into a zari or taar that is used to adorn motifs onto rich fabrics like silk, velvet, organza, chiffon, etc. Art is something that speaks so much about an artist's creativity and notion, whether it's painstaking or elementary. If we talk of zari-zardozi, then this art has so much to celebrate and learn from. Considered quite popular amongst embroiders and designers, it survives in the narrow alleys of the old town of Bhopal. The art has revived a lot over the years all thanks to the contribution of local artists who showcase the best possible facet of the craft at the exhibitions, and fashion houses that are introducing it in their clothing and decor range.

Zardozi comes from the Persian term which means 'embroidering with gold threads'. In this embroidery, gold coils and beads are tucked onto fabric using a needle and thread. Metals like gold and silver are transformed into a zari or taar that is used to adorn motifs onto rich fabrics like silk, velvet, organza, chiffon, etc. It is broadly said that the Begums of Bhopal gave this ancient craft a huge push by educating and motivating employees about the intricate art. They themselves used the batuas to put currency, cloves and other personal belongings. The royal dresses were also made using the delicate work of zardozi on opulent fabrics.

Since the cost was high and raw materials quite rare, craftsmen could not carry on with the embroidery on their own. Many craftsmen left Delhi and went to the courts of Rajasthan and Punjab in search of work. With the 18th and 19th century bringing industrialization, the craft suffered another setback. It was only after receiving independence in the year 1947 that the Indian government undertook steps to promote Zari embroidery.

SWOT ANALYSIS

Strength:

If pointed advertisement awareness and easy shopping is available, there is great demand in the market especially in rich countries like USA Europe, China, Japan and others.

State offers easy availability of raw materials like cotton, silk and Manmade fibre.

Though Indian Handicraft industry is considered a cottage industry, but it has evolved as one of the major revenue generator over the years. There has been consistent growth over few years.

The region stands with sufficient number of artisans develop cluster & traditionally for this art. It cannot be found other region of the state & other parts of India. These pool of artisan the biggest strength of this art. 

Weakness:

Due to no specific HS code available, there is no perfect data available for export from India as well as in the world. There are range of products available with same name.

Several handmade Zari-Zardozi Products call themselves as Madhya Pradesh made Products.

There is no distinguish this type of differences. For buyers, it is very hard to distinguish all Products. There is no easy E-Commerce Process Links available to buy these Zari-Zardozi Products.

Rural entrepreneurs are lack of promotional activities and no direct communication is there with the customers or end users to get the feedback.

Opportunities:

We can provide extensive opportunities for training, branding and marketing of Zari-Zardozi products. 

There is huge demand of Indian Zari-Zardozi Products in domestic & international market. It is estimated that Handicraft Industry in India would grow with rapid rate in future and contributes its share towards economic development.

The Pool of artisan needs hand holding for the government for better market access to untapped markets specially developed country like USA, Europe & Japan Need authorised digital platform to cell their products.

Threats:

There is no HS code & Geographical Indication (GI) Tag due to this there is not much market demand.

There is no cluster for this product. If cluster is available they can get proper Geographical Indication (GI) Tag & other certifications which are essential for exporting to countries like Europe, USA etc.

Since, Clusters are not there, the marketing of these product in international market limited and these industries are not getting proper financial assistance from the government applicable for clusters.

ODOP Zara Zardozi Supplier Details

"

Name	Contact
Mrignyani Emporium ,Bhopal Hat Bhopal	8788593996
Mrignyani Emporium , Jawahar Chowk Bhopal	9826492411
Mrignyani Emporium ,Hotel Tansen Gwalior	0751-2234505
Mrignyani Emporium ,Sarafa Bajar Gwalior	0751-2636545
Mrignyani Emporium ,Palika Bajar Indore	0731-4949196
Mrignyani Emporium ,Dodi counter Sehore	9770767870
Mrignyani Emporium ,Khajuraho	9179457071
Mrignyani Emporium ,Orcha	07680-252016
Mrignyani Emporium ,Pachmari	07578-252659
Mrignyani Emporium , Jabalpur	0761-2411690
Mrignyani Emporium , Sanchi	9893414491
Mrignyani Emporium , Khargone (Maheshwar)	7987562903
Mrignyani Emporium , Chindwara	9407024145
Mrignyani Emporium , Betul	9644713267
Mrignyani Emporium , Sagar	7898941286
Mrignyani Emporium , Hoshangabad	9340616088
Mrignyani Emporium , Chanderi	8109953558
Mrignyani Emporium , Mandla	7067827417
Mrignyani Emporium , Bandhavgadh	6260044795
Mrignyani Emporium , Goa	0832-2438553
Mrignyani Emporium , Mumbai	022-22182114
Mrignyani Emporium , Vashi Mumbai	9987763917
Mrignyani Emporium , Noida	0120-2450832
Mrignyani Emporium , Ahmedabad	079-40095730
Mrignyani Emporium , Kevadia Gujarat	7874340435
Mrignyani Emporium , Jaipur	0141-2379578
Mrignyani Emporium , Calicut Kerala	0495-2721542
Mrignyani Emporium , Kolkatta	033-23556326
Mrignyani Emporium , Banglore	080-25501733
Mrignyani Emporium , Chennai	044-24985497
Mrignyani Emporium , Raipur	9424665785
Mrignyani Emporium , Nagpur	8109386852
Mrignyani Emporium , New Delhi	9999459986

Details Of Dedicated ODOP Team

(ODOP Nodal Office In-Charge, ODOP Team, Helpline No/Contact Info, Email)

"

Name	Designation	Contact (Mobile No.)	Email
Shri Akash Parmar Rekha Pandey	Jila Panchayat(NODAL OFFICER)	87704 07684 7222992893	ceozpbho@mp.gov.in
Shri Kaushlendra Vikram Singh (IAS)	Collector and District Magistrate	0755-2540494	dmbhopal[at]nic[dot]in
Shri Suvidh Shah	Executive Director	0755 509401	shah.suvidh@nic.in
Sameer Kushwaha	Trade Adviser	9407259187	exportcell@mpidc.co.in
Shubham Gupta	Trade Adviser	7999147155	exportcell@mpidc.co.in
Nitin Shrivastava	Trade Adviser	8889485743	exportcell@mpidc.co.in
Prakhar Mishra	Trade Adviser	9630967708	exportcell@mpidc.co.in

ODOP Activities Done in District