District Economic Profile : Dhar

Dhar District is situated in the western part of Madhya Pradesh, India. The district features fertile plains, hilly terrains, and forests, with the Narmada River flowing through its southern part.

Rich in mineral resources like limestone, sandstone, dolomite, and quartzite, Dhar District supports various industries, including cement manufacturing, textile manufacturing, agro-based industries, and small-scale enterprises. 

The availability of limestone and other raw materials makes cement production a significant industry.

Agriculture is the primary occupation, with wheat, soybeans, maize, pulses, oilseeds, and sugarcane being major crops. The fertile plains along the Narmada River support intensive agriculture. The district exports agricultural produce like soybeans, wheat, maize, and sugarcane products, along with cement and textiles.

As part of the One District One Product (ODOP) initiative, the District focus on "Bagh Print," a traditional craft practiced by indigenous tribes. The selection could be due to its cultural significance, potential for economic growth through handicraft exports, and the preservation of traditional craftsmanship.

One District One Product Dhar, Madhya Pradesh

Dhar – ODOP Bagh Print

Bagh print is a traditional Indian handicraft originating in BaghDhar District of Madhya Pradesh, India, originally practiced across the regions in the Indus. Valley. The process is characterised by hand printed woodblock relief prints with naturally sourced pigments and dyes. Bagh print motifs are typically geometric, paisley or floral compositions, dyed with vegetable colours of red and black over a white background, and is a popular textile-printing product. Its name is derived from the village Bagh located on the banks of the Bagh River.

SWOT Analysis:

Strengths:

  1. Traditional printing technique
  2. Explorations in the designs is always done according to the need
  3. The traditional block printing craft has flourished over the past three decades, with increasing demand from both export and domestic markets
  4. India is one of the largest manufacturers and exporters of block printed fabric in the world. Block printing craftsmen use wooden or metal blocks to create beautiful designs. It has a very small carbon footprint.
  5. The printing and colouring process is labour intensive and uses no electricity. The process uses vegetable dyes, which are chemical free. Hence saving electricity cost.

6.The material used for block printing is usually handloom or khadi, using no power .

Weaknesses:

  1. The lack of communication among the artisans.
  2. The absence of an active association.
  3. Inadequate quality control capacity of the entrepreneurs.
  4. Lack of design and marketing skills as the tie & dye artisans had grown accustomed to working as sub-contractors for exporters.
  5. Inadequate access to credit.
  6. Poor market linkages and knowledge of printers
  7. Labor intensive and time consuming

Opportunities

  1. One of the oldest known printing technique. 
  2. Many Indian designers are working on block printing.
  3. It is cheap and easy to start a block printing unit.
  4. India is having a very large no. of block printing units.
  5. In recent times the export of block printed garments have seen a steep increase as its demand has increased especially in western countries because of its durability and distinctive patterns and designs.

Threats

  1. Block printing faces an increasing threat from the mushrooming of screen-printing units that are selling their products – often, designs copied from block prints – as genuine block printed products.
  2. Modern techniques of fabric printing are cheaper and less time consuming, so they are also gaining popularity affecting the market of block printing
  3. Tough competition from China.

ODOP Bagh Print Supplier Details

Name of Proprietor

Contact Info

Mrignayani Emporium ,GTB Complex Bhopal

0755-2761656

Mrignyani Emporium ,Bittan Market Bhopal

0755-2676937

Mrignyani Emporium ,Gohar Mahal Bhopal

0755-2730875

Mrignyani Emporium ,Vallabh Bhawan Bhopal

9424441168

Mrignyani Emporium ,Bhopal Hat Bhopal

8788593996

Mrignyani Emporium , Jawahar Chowk Bhopal

9826492411

Mrignyani Emporium ,Hotel Tansen Gwalior

0751-2234505

Mrignyani Emporium ,Sarafa Bajar Gwalior

0751-2636545

Mrignyani Emporium ,Palika Bajar Indore

0731-4949196

Mrignyani Emporium ,Dodi counter Sehore

9770767870

Mrignyani Emporium ,Khajuraho

9179457071

Mrignyani Emporium ,Orcha 

07680-252016

Mrignyani Emporium ,Pachmari

07578-252659

Mrignyani Emporium , Jabalpur

0761-2411690

Mrignyani Emporium , Sanchi

9893414491

Mrignyani Emporium , Khargone (Maheshwar)

7987562903

Mrignyani Emporium , Chindwara

9407024145

Mrignyani Emporium , Betul

9644713267

Mrignyani Emporium , Sagar

7898941286

Mrignyani Emporium , Hoshangabad

9340616088

Mrignyani Emporium , Chanderi

8109953558

Mrignyani Emporium , Mandla

7067827417

Mrignyani Emporium , Bandhavgadh

6260044795

Mrignyani Emporium , Goa

0832-2438553

Mrignyani Emporium , Mumbai

022-22182114

Mrignyani Emporium , Vashi Mumbai

9987763917

Mrignyani Emporium , Noida

0120-2450832

Mrignyani Emporium , Ahmedabad

079-40095730

Mrignyani Emporium , Kevadia Gujarat

7874340435

Mrignyani Emporium , Jaipur

0141-2379578

Mrignyani Emporium , Calicut Kerala

0495-2721542

Mrignyani Emporium , Kolkatta

033-23556326

Mrignyani Emporium , Banglore

080-25501733

Mrignyani Emporium , Chennai

044-24985497

Mrignyani Emporium , Raipur

9424665785

Mrignyani Emporium , Nagpur

8109386852

Mrignyani Emporium , New Delhi

9999459986



Name

Designation

Contact (Mobile No.)

Email

Girish Waghmare

HSVN (Nodal Officer)

9399571472

Girish.waghmare93@gmail.com

Shri Priyank Mishra (IAS)

Collector and District Magistrate

+91-7292-234702

dmdhar[at]nic[dot]in

Shri Suvidh Shah

Executive Director

0755 509401

shah.suvidh@nic.in

Sameer Kushwaha

Trade Adviser

9407259187

exportcell@mpidc.co.in

Shubham Gupta

Trade Adviser

7999147155

exportcell@mpidc.co.in

Nitin Shrivastava

Trade Adviser

8889485743

exportcell@mpidc.co.in

Prakhar Mishra

Trade Adviser

9630967708

exportcell@mpidc.co.in




ODOP Activities Done in District

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