HARDA

Located in the heart of Madhya Pradesh, Harda district boasts a strategic geographic position, lying along the banks of the Narmada River. This scenic locale is enhanced by its proximity to major transportation arteries. 

The district is well-connected via rail, with the Bhopal-Itarsi line passing through Harda Junction, a pivotal railway hub. Moreover, a network of national and state highways, including NH-47 and SH-19, ensures seamless connectivity to nearby cities and towns. While Harda doesn't have its own airport, the Bhopal Airport serves as the nearest air link.

Harda's economic landscape is marked by a burgeoning industrial sector, particularly in textiles, agro-based industries, and bamboo-based products. Agriculture remains a key pillar of the local economy, with fertile lands yielding crops like wheat, soybeans, and bamboo. 

The selection of bamboo as Harda's One District One Product is strategic, leveraging the district's abundant bamboo resources and conducive climatic conditions for its growth. This choice not only harnesses Harda's natural strengths but also taps into the increasing demand for sustainable and eco-friendly bamboo products in both domestic and international markets.

One District One Product, Harda

Bamboo

Madhya Pradesh is one of the biggest states in bamboo production as well the state has the largest forest area in India. the ancient Asian saying goes: "A man is born in a bamboo cradle and goes away in a bamboo coffin. Everything in between is possible with bamboo!" So as Madhya Pradesh can produce and export bamboo fibers, textiles, musical instruments, toys, pulp, paper, packing material, furniture, and handicraft items. Bamboo is the ODOP product of three districts ie Dewas, Harda and Rewa.

Bamboo Baskets and Wickers HS code: 46021100

Exports in Rs Cr in FY

India
2021-22	2022-23
6.11	9.98

Export from India - Top Countries

S. N.	Country	Values in Rs. Cr.
		2021-22	2022-2023
1.	BHUTAN	4.43	8.97
2.	SRI LANKA DSR	1.22	.36
3.	TURKEY	.01	.17

Top Importers of the world

Rank	Country	In 2022 mn USD
	World	370
1	India	71.23
2	Netherlands	52.38
3	USA	29.21
4	Spain	21.66
5	Italy	20.11
6	China	19.78
7	Germany	19.75
8	UK	16.51
9	France	14.14
10	Poland	8.98

Top Exporters of the world

Rank	Country	In 2022 mn USD
	World	238
1	China	110
2	Vietnam	24
3	Indonesia	16
4	Netherlands	12
5	Poland	7
6	Germany	6
7	Bangladesh	5
8	Canada	5
9	Spain	4
10	Philippines	4

Spools, cops, bobbins, sewing thread reels made from Bamboo 

HS code: 46021100

Exports in Rs Cr in FY

India
2021-22	2022-23
2.73	2.29

Export from India - Top Countries

S.No.	Country/ Region	Values in Rs. Cr.
		2021-22	2022-2023
1.	USA	0.92	0.65
2.	Germany	0.22	0.28
3.	France	0.5	0.19

Top Importers of the world

Rank	Country	In 2022 mn USD
	World	2,372
1	USA	837
2	Germany	196
3	UK	146
4	Netherlands	142
5	France	109
6	Japan	101
7	Spain	88
8	Saudi Arabia	63
9	Poland	57
10	Australia	48

Top Exporters of the world

Rank	Country	In 2022 mn USD
	World	2,800
1	China	1,511
2	Vietnam	448
3	Indonesia	112
4	Netherlands	86
5	Poland	61
6	Germany	60
7	Bangladesh	57
8	Canada	54
9	Spain	48
10	Philippines	47

Bamboo Yarn HS Code: 55041020

Exports in Rs Cr in FY

India		Madhya Pradesh
2021-22	2021-22	2022-2023	2022-2023
NIL	11.07	NIL	NIL

Export from India - Top Countries

Rank	Country	Values in Rs. Cr.
		2021-22	2022-2023
1.	U S A	NIL	2.98
2.	CHINA	NIL	2.06
3.	NEPAL	NIL	1.71
4.	BANGLADESH	NIL	1.16
5.	GERMANY	NIL	.84

Top Importers of the world

Rank	Country	In 2022 mn USD
	World	3892
1.	Türkiye	698
2.	China	523
3.	Pakistan	409
4.	India	313
5.	USA	286
6.	Bangladesh	240
7.	Germany	128
8.	Singapore	120
9.	Spain	116
10.	Indonesia	88

Top Exporters of the world

Rank	Country	In 2022 mn USD
	World
1	Indonesia	750
2	China	648
3	Thailand	296
4	Singapore	244
5	Germany	169
6	India	136
7	USA	75
8	Taipei	40
9	Japan	35
10	Malaysia	29

SWOT Analysis:

Strength 

Recently growing demand for natural fiber especially bamboo yarn due to its flexibility, easy to wear and skin-friendly material creates a huge scope of industrial demand and Madhya Pradesh can fulfil it. 

Madhya Pradesh has already established a textile ecosystem where cotton-based industries flourished in the Bhopal region and man-made fiber industries flourished in the Indore region. 

Bamboo based furniture, bags, fashion items, and handicraft exports are negligible, providing huge potential for exports if promotion through marketing and branding is encouraged.

Weakness

The ecosystem of bamboo-based industries in yarn, furniture, and other bamboo products is not developed. Players in bamboo products are in a nascent stage.

All players in bamboo products have not enough capacity to promote their products at their own in export market.

Opportunities

In the near future, the demand for bamboo yarns will grow multifold, Madhya Pradesh has capacity to tap the demand.

Bamboo furniture is an almost untapped market and huge scope of exports. Bamboo furniture is eco-friendly and having less weight with more durability.

Replacement of plastic in bottles and other food containers made from bamboo is the future.

Threats

Competitors in natural yarn for bamboo are cotton. Cotton yarn has an established market and acceptability and it is cheap to bamboo yarn. Bamboo has a production limit. There is no commercialization of bamboo products on mass scale.

Bamboo even now cannot replace plastic has a liquid career due to its limited capacity to hold all types of liquid.

ODOP Bamboo Seller Details

PRODUCT	NAME	CONTACT INFO
BAMBOO	Ajay Rathore	7999454053
BAMBOO	Bharat Kumar Prajapati	9753941280
BAMBOO	Ashish Gupta	9425325659
BAMBOO	Lalit Soni	8819992299
BAMBOO	Nitesh Sawle	9399996854
BAMBOO	Hemraj	9753818068
BAMBOO	Manoj Gaur	9669620835
BAMBOO	Pooja Nigam	9425600982
BAMBOO	Raju Banjara	7509185876
BAMBOO	Rohit Bragane	6263316153
BAMBOO	Asit Shah	9893086539
BAMBOO	Sanjay Katare	7999535225
BAMBOO	Seema Dehriya	7389596229
BAMBOO	Vikas Mohrir	9893780803
BAMBOO	Manish Besariya	9424400023
BAMBOO	Narendra Yaduvanshi	9301810296
BAMBOO	Dharmendra Roher	9981272723
BAMBOO	Rahul Saxsena	9713087294
BAMBOO	Shyam Rao Pandurkar	9479346903
BAMBOO	Chaya Dhurve	9301766959
BAMBOO	Kailash Verma	7723063620

Details Of Dedicated ODOP Team

(ODOP Nodal Office In-Charge, ODOP Team, Helpline No/Contact Info, Email)

Name Of The Nodal Officer	Designation/Department	Phone No.	Email
Anil Chopra	District Forest Officer	07577225006	dfotharda@mp.gov.in
Shri Aditya Singh	Collector and District Magistrate	07659222400	dmanuppur@nic.in
Shri Suvidh Shah	Executive Director, ITS	0755 509401	shah.suvidh@nic.in
Sameer Kushwah	Trade Advisor	9407259187	exportcell@mpidc.co.in
Shubham Gupta	Consultant	7999147155	exportcell@mpidc.co.in
Nitin Shrivastava	Trade Advisor	8889485743	exportcell@mpidc.co.in
Prakhar Mishra	Trade Advisor	9630967708	exportcell@mpidc.co.in

ODOP Activities Done in District