INDORE

Indore District, a bustling commercial hub in Madhya Pradesh, India, thrives on diverse economic pillars. Geographically, it lies in the heart of the state, bordered by Sehore to the west, Dewas to the south, and Ujjain to the northwest. 

The district enjoys robust connectivity through the Western Railway, with key stations like Indore Junction and Dewas Junction facilitating seamless travel. National Highway 3 (NH3), also known as the Agra-Bombay Road, traverses Indore, linking it to major cities like Mumbai and Agra. 

For air travel, the Devi Ahilyabai Holkar International Airport caters to the region. Mining plays a pivotal role, with Dhar hosting manganese and dolomite deposits.

 Indore’s industrial landscape includes textile mills, pharmaceutical units, and automobile components manufacturing. In the fertile plains, agriculture thrives, with crops like wheat, soybean, and potato contributing significantly.

 Indore’s One District One Product is the humble potato, chosen for its widespread cultivation, employment generation, and export potential. This starchy delight symbolizes Indore’s economic resilience and culinary heritage.

One District One Product Indore, Madhya Pradesh

ODOP Indore – Potatoes

The potato is a starchy tuber of the plant Solanum tuberosum and is a root vegetable and a fruit native to the Americas. The plant is a perennial in the nightshade family Solanaceae. The potato was originally believed to have been domesticated by Native Americans independently in multiple locations,[4] but later genetic studies traced a single origin, in the area of present-day southern Peru and extreme northwestern Bolivia. Potatoes were domesticated there approximately 7,000–10,000 years ago, from a species in the Solanum brevicaule complex. Potato is an ODOP Product of Indore district of MP.

Potatoes, Fresh or Chilled HS Code: 0701

Exports in Rs Cr in FY

India		Madhya Pradesh
2021-22	2022-2023	2021-22	2022-23
759	798	15	38

Export from India 

Top Countries

Rank	Country	Values in Rs Cr in FY
		2021-22	2022-2023
1	Nepal	427	355
2	Oman	58	93
3	Saudi Arab	28	87
4	Indonesia	64	68
5	Malaysia	38	47

Top Importers of the World

Rank	Country	In 2022 mn USD
	World	5652
1	Belgium	765
2	U S A	413
3	Spain	380
4	Netherlands	341
5	Germany	227
6	Italy	224
7	Russia	195
8	Egypt	146
9	France	138
10	Viet Nam	129

Top Exporters of the World

Rank	Country	In 2022 mn USD
	World	5136
1	Netherlands	964
2	France	849
3	Germany	461
4	Canada	428
5	Egypt	316
6	USA	304
7	China	249
8	Pakistan	217
9	Belgium	216
10	UK	171

Flour, Meal, Powder, Flakes, Granules and Pellets of Potatoes HS Code: 1105

Exports in Rs Cr in FY

India
2021-22	2022-2023
88	265

Export from India 

Top Countries

Rank	Country	Values in Rs Cr in FY
		2021-22	2022-2023
1	Malaysia	38	75
2	Japan	12	35
3	Philippines	8	28
4	Indonesia	5	25
5	U S A	2	24

Top Importers of the World 

Rank	Country	In 2022 mn USD
	World	1023
1	USA	95
2	Italy	77
3	UK	72
4	Malaysia	62
5	France	58
6	Nigeria	55
7	Japan	50
8	Belgium	43
9	Poland	41
10	Germany	41

Top Exporters of the World

Rank	Country	In 2022 mn USD
	World	896
1	Germany	261
2	Netherlands	212
3	Belgium	138
4	USA	107
5	Denmark	37
6	Poland	34
7	India	24
8	Canada	21
9	France	13
10	UK	10

SWOT Analysis

Strength:

1. India is one of the largest producers in the world contributing around 11.62% of total green Potato production
2. Madhya Pradesh is 5th largest producer of Potato in India contributing 6.68% of total Potato production.
3. Large domestic market and fast-expanding potato processing industry
4. Varieties-Kufri-Chipsona, Kufri-Chipsona-2, Kufri-Chipsona-3, Kufri Chandramukhi, Kufri Jyoti, Kufri Jawahar, Kufri Sultej.
5. Plenty of availability of processing grade Potato and already established industry for aggregation.
6. Infrastructure, policy support, and Labour availability.

Weakness:

1. The shelf life of potatoes is short.
2. Lack of Infrastructure for cold chains like Cold Store, Packhouse and Reefer Vans, test laboratories.
3. Farm Aggregation: The majority of the plantations including Potato Plantation in Madhya Pradesh are small land holdings. Investment into the aggregator segment for the crop can be a huge business opportunity for the private sector.
4. Poor Market Linkage and packaging Techniques for fresh produce.
5. Farmers are Not Aware of the Standard Quality Norms Acceptable in International Markets.
6. Lack of Documentation and certification like Certification Authority. 

Opportunities:

1. Processing of Potato: Potato flour, Potato chips, Frozen Potato products, Potato starch, and tapioca of potato.
2. Rapidly growing market for savory snacks; major sales are from potato-based snacks;
3. Growing export markets in Nepal, Indonesia, Oman, Malaysia, and Saudi Arabia.
4. Offering huge investment opportunities, Madhya Pradesh can lead the country in terms of Potato exports as it is available around the year.
5. Supportive Government backing the investors which can help in taking large-scale commercial farming to major Potato clusters.
6. Farmer Education: Significant investment is required in education and relevant support services to give small & marginal farmers the necessary skills and knowledge to increase productivity, improve the quality of the produce, and reduce waste.

Threats:

1. India is a major producer of potatoes in the world but it does not belong under the top 10 Potato exporting countries of the world.
2. Major Competitors Netherland, France, Germany, Canada, USA. 
3. Importing regulation of Agri & Food products are different in different countries

ODOP Potato Seller Details

Sr No	Product	Name	Contact Info
1	Potato	AMAJAD KHAN	6263039330
2	Potato	SURAJ SULE	9826796319
3	Potato	Ashok Kapde	9340551814
4	Potato	ASHOK KAPDE	9754082712
5	Potato	AFJAL	9584265244
6	Potato	AMAJAD KHAN	9754221866
7	Potato	Surendra	8959397927
8	Potato	PRITAM SANKLE	9907602202
9	Potato	Ashok Kapde	9399924950
10	Potato	Mahesh Sule	8839711797
11	Potato	SHYAM PATIDAR	9009929244
12	Potato	VIJAY PATIDAR	9977268910
13	Potato	KAMAL MOHANLAL PATIDAR	9196426020
14	Potato	Devendra Narwariya	9009966353
15	Potato	Manoj Patidar	9827471161
16	Potato	Vikas Kelotra	6164854864
17	Potato	DARSHIT GRUH UDHYOG	8959012752
18	Potato	SHREE MAYA GRAH UDHYOG	9229461519
19	Potato	TARUN ENTERPRISES	8109548648
20	Potato	RAJVEER SINGH DAWAR	7987399664

Details Of Dedicated ODOP Team

(ODOP Nodal Office In-Charge, ODOP Team, Helpline No/Contact Info, Email)

Name	Designation	Contact (Mobile No.)	Email
Shri Ds Chouhan	Deputy Director AGRICULTURE (Nodal Officer)	8827835883	Horti.indore@mp.gov.in
Shri Asheesh Singh, IAS	Collector and District Magistrate	0731-2449111	dmindore[at]nic[dot]in
Shri Suvidh Shah	Executive Director	0755 509401	shah.suvidh@nic.in
Sameer Kushwaha	Trade Adviser	9407259187	exportcell@mpidc.co.in
Shubham Gupta	Trade Adviser	7999147155	exportcell@mpidc.co.in
Nitin Shrivastava	Trade Adviser	8889485743	exportcell@mpidc.co.in
Prakhar Mishra	Trade Adviser	9630967708	exportcell@mpidc.co.in

ODOP Activities Done in District