MORENA
Morena district, located in Madhya Pradesh, boasts a diverse geography, featuring plains, plateaus, and the Chambal River.
Rich in minerals such as limestone, sandstone, and granite, Morena district possesses significant potential for mining and quarrying activities.
Industries in Morena district include agro-based processing units, stone cutting and polishing, and chemical manufacturing, contributing to its economic development.
Agriculture in Morena district is primarily focused on crops like wheat, soybeans, and mustard, supported by fertile soil and adequate irrigation facilities.
The major export from Morena district comprises agricultural products like wheat, soybeans, and mustard oil, reflecting its strong agricultural base.
The One District One Product (ODOP) of Morena district is Mustard and it is celebrated for their traditional farming techniques..
Mustard was chosen as Morena district's ODOP product due to its importance, nutritional values, and potential to boost farming and local economy.
One District One Product Morena, Madhya Pradesh
ODOP District Morena – Mustard
Mustard is a condiment made from the seeds of a mustard plant. The whole, ground, cracked, or bruised mustard seeds are mixed with water, vinegar, lemon juice, wine, or other liquids, salt, and often other flavourings and spices, to create a paste or sauce ranging in colour from bright yellow to dark brown.
Prepared mustard is made using three main types of mustard seeds sinapis alba (white or yellow), Brassicar juncea (brown), and Brassica nigra (black). They vary in potency, ranging from mild to spicy and robust. In general, the darker the seed, the more pungent the flavour. The mustard is yellow. Mustard seeds themselves are quite brown. English speakers have been calling this colour “mustard” since the 1840s, and this whole time, we've been giving credit to the wrong spice.
Mustard yellow was always turmeric yellow. Mustard oil can mean either the pressed oil used for cooking or a pungent essential oil also known as the volatile oil of mustard. The essential oil results from grinding mustard seed, mixing the grounds with water, and extracting the resulting volatile oil by distillation.
Mustard oil comes from the seeds of mustard plants. It is rich in monounsaturated fatty acids, which appear to reduce the likelihood of developing cardiovascular disease. However, cooking with the oil may pose a serious risk, especially for children.
Mustard seeds are grown only in rabi season and the sowing starts in October, while harvesting begins in March. Mustard is an important cash crop for farmers.
Mustard Seed HS Code: 120750 Exports in Rs Cr in FY
|
India |
Madhya Pradesh |
||
|
2021-22 |
2022-2023 |
2021-22 |
2022-23 |
|
278 |
354 |
10 |
12 |
Export from India Top Countries
|
Rank |
Country |
Values in Rs Cr in FY |
|
|
2021-22 |
2022-2023 |
||
| 1. |
Nepal |
190 |
182 |
| 2. |
Bangladesh |
1 |
42 |
| 3. |
U S A |
17 |
18 |
| 4. |
China P Rp |
1 |
13 |
| 5. |
Sri Lanka |
13 |
11 |
Top Importers of the World of Other oil seeds and oleaginous fruits HS Code: 1207
|
Rank |
Country |
In 2022 mn USD |
|
World |
6789 |
|
| 1. |
China |
1896 |
| 2. |
USA |
475 |
| 3. |
Türkiye |
347 |
| 4. |
Japan |
343 |
| 5. |
Germany |
296 |
| 6. |
Korea |
289 |
| 7. |
India |
233 |
| 8. |
Netherlands |
202 |
| 9. |
Spain |
137 |
| 10. |
France |
125 |
Top Exporters of the World of Other oil seeds and oleaginous fruits HS Code: 1207
|
Rank |
Country |
In 2022 mn USD |
|
World |
5653 |
|
| 1. |
Sudan |
599 |
| 2. |
India |
506 |
| 3. |
Nigeria |
343 |
| 4. |
Australia |
290 |
| 5. |
China |
281 |
| 6. |
Netherlands |
217 |
| 7. |
Canada |
212 |
| 8. |
Ethiopia |
209 |
| 9. |
Türkiye |
197 |
| 10. |
USA |
191 |
Rapeseed, colza or mustard oil and fractions HS Code: 1514 Exports in Rs Cr in FY
|
India |
|
|
2021-22 |
2022-2023 |
|
116 |
172 |
Export from India Top Countries
|
Rank |
Country |
Values in Rs Cr in FY |
|
|
2021-22 |
2022-2023 |
||
| 1. |
U S A |
28 |
49 |
| 2. |
UAE |
13 |
24 |
| 3. |
China |
9 |
19 |
| 4. |
Canada |
17 |
16 |
| 5. |
Australia |
12 |
12 |
Imports to India in Rs Cr in FY
|
India |
|
|
2021-22 |
2022-2023 |
|
563 |
414 |
Top Importers of the World of rapeseed, colza or mustard oil and fractions HS Code: 1514
|
Rank |
Country |
In 2022 mn USD |
|
World |
13856 |
|
| 1. |
USA |
3949 |
| 2. |
China |
1654 |
| 3. |
Netherlands |
1235 |
| 4. |
Belgium |
955 |
| 5. |
Norway |
753 |
| 6. |
Germany |
662 |
| 7. |
Poland |
498 |
| 8. |
Mexico |
418 |
| 9. |
France |
277 |
| 10. |
Korea |
252 |
Top Exporters of the World of Rapeseed, colza or mustard oil and fractions HS Code: 1514
|
Rank |
Country |
In 2022 mn USD |
|
World |
14033 |
|
| 1. |
Canada |
4807 |
| 2. |
Germany |
1790 |
| 3. |
Russia |
1244 |
| 4. |
France |
962 |
| 5. |
Netherlands |
636 |
| 6. |
Belgium |
568 |
| 7. |
Belarus |
564 |
| 8. |
UAE |
518 |
| 9. |
Australia |
384 |
| 10. |
Czech Republic |
352 |
Mustard Flour, Sauces, Meal and Prepared Mustard HS Code: 2103 Exports in Rs Cr in FY
|
India |
|
|
2021-22 |
2022-2023 |
|
591 |
783 |
Export from India Top Countries
|
Rank |
Country |
Values in Rs Cr in FY |
|
|
2021-22 |
2022-2023 |
||
| 1. |
U S A |
81 |
122 |
| 2. |
U K |
75 |
87 |
| 3. |
Bangladesh |
46 |
66 |
| 4. |
UAE |
50 |
66 |
| 5. |
Australia |
51 |
65 |
Imports to India in Rs Cr in FY
|
India |
|
|
2021-22 |
2022-2023 |
|
166 |
215 |
Top Importers of the World of Mustard Flour, Sauces, Meal, and Prepared Mustard HS Code: 2103
|
Rank |
Country |
In 2022 mn USD |
|
World |
17204 |
|
| 1. |
USA |
2188 |
| 2. |
UK |
1160 |
| 3. |
France |
936 |
| 4. |
Canada |
921 |
| 5. |
Germany |
890 |
| 6. |
Netherlands |
623 |
| 7. |
Hong Kong, China |
523 |
| 8. |
Australia |
465 |
| 9. |
Mexico |
445 |
| 10. |
Japan |
379 |
Top Exporters of the World of Mustard Flour, Sauces, Meal, and Prepared Mustard HS Code: 2103
|
Rank |
Country |
In 2022 mn USD |
|
World |
18063 |
|
| 1. |
China |
2288 |
| 2. |
USA |
2094 |
| 3. |
Italy |
1539 |
| 4. |
Netherlands |
1346 |
| 5. |
Germany |
1054 |
| 6. |
Thailand |
906 |
| 7. |
Belgium |
767 |
| 8. |
Canada |
564 |
| 9. |
Mexico |
536 |
| 10. |
Poland |
522 |
SWOT Analysis:
Strengths: -
- India is 2nd largest Exporters of Mustard.
- Madhya Pradesh is the 3rd largest producing state of mustard in India after Rajasthan and Haryana.
- Total Mustard production in Madhya Pradesh is 1,038.15MT with 11.38 % contribution in total mustard produce in the country.
- With the government investing heavily in the market linkage for agricultural produce, Mustard is one of the focus crops for the state
- Mustard has many health benefits like may lower blood sugar levels, protection against infection, good for the heart and many more
Weakness: -
- Lack of Infrastructure for cold chains like Cold stores, Pack houses and Reefer Vans, test laboratories.
- Farm Aggregation: The majority of the plantations including Mustard Plantation in Madhya Pradesh are small land holdings. Investment into the aggregator segment for the crop can be a huge business opportunity for the private sector.
- Farmer Education: Significant investment is required in education and relevant support services to give small & marginal farmers the necessary skills and knowledge to increase productivity, improve the quality of the produce and reduce waste
- Poor Market Linkage & Packaging Techniques.
- Farmers are Not Aware of the Standard Quality Norms Acceptable in International Markets.
- Grading & packing units for exports
Opportunity:
- Growing export markets in Nepal, Sri Lanka, USA, UAE, UK & Germany
- Offering huge investment opportunities, Madhya Pradesh can lead the country in terms of Mustard and its by-product.
- Supportive Government backing the investors which can help in taking large-scale commercial farming to major Mustard clusters.
- Farmer Education: Significant investment is required in education and relevant support services to give small & marginal farmers the necessary skills and knowledge to increase productivity, improve the quality of the produce and reduce waste.
Threat:
- Major Competitors are Sudan, Canada and Russia.
- Importing regulation of Agri& Food products are different in different countries.
ODOP Mustard Supplier Details
|
Name of Proprietor |
Contact Info |
|
Sambalgarh Krishak Utpadak Sahkari Sangh |
9098435180 |
|
Mahesh SHG |
8602204850 |
|
Shreeram Bio fuel Industries |
9893565026 |
|
Shreeram Bio fuel Industries |
9406623467 |
Details Of Dedicated ODOP Team
(ODOP Nodal Office In-Charge, ODOP Team, Helpline No/Contact Info, Email)
|
Name |
Designation |
Contact (Mobile No.) |
|
|
Shri PC PATEL BIHARI |
MANAGING DEPUTY DIRECTOR AGRICULTURE (Nodal Officer) |
9993999120, |
ddagrimor@mp.gov.in |
|
Shri Ankit Asthana |
Collector and District Magistrate |
07532223500 |
dmmorena[at]nic[dot]in |
|
Shri Suvidh Shah |
Executive Director |
0755 509401 |
shah.suvidh@nic.in |
|
Sameer Kushwaha |
Trade Adviser |
9407259187 |
exportcell@mpidc.co.in |
|
Shubham Gupta |
Trade Adviser |
7999147155 |
exportcell@mpidc.co.in |
|
Nitin Shrivastava |
Trade Adviser |
8889485743 |
exportcell@mpidc.co.in |
|
Prakhar Mishra |
Trade Adviser |
9630967708 |
exportcell@mpidc.co.in |