RAISEN

Raisen, situated in the heart of Madhya Pradesh, spans 8,395 square kilometers and boasts a rich historical legacy. The district’s geography encompasses the Chambal and Narmada basin valleys, with undulating plains and fertile tracts.
The Bina–Katni railway line connects Raisen to the national rail network, facilitating trade and passenger movement. The NH-86 and NH-12 traverse the district, linking it to Bhopal, the nearest airport, approximately 43.8 kilometers away.
Raisen’s economy predominantly relies on agriculture, with crops like wheat, pea, and soybean dominating. Notably, Raisen has been designated for the One District One Product (ODOP) initiative, focusing on Basmati rice cultivation.
This choice stems from the district’s favorable soil conditions and climate, which enhance Basmati quality and yield.

One District One Product, Raisen

Basmati Rice

Rice as the name indicates is rice grains or fractured during the milling process. The broken grains are deemed inferior, and so, are separated from the whole grains and sold as “Rice”. There's absolutely nothing wrong with this rice other than the grains are fragmented rather than whole. Rice is fragments of rice grains, broken in the field, during drying, during transport, or during milling. Mechanical separators are used to separate the broken grains from the whole grains and sort them by size. It is as nutritious as the equivalent quantity of rice.

Rice is consumed as part of local cuisine in West Africa (where the traditional African rice is easier to break), Thailand, Bangladesh, and elsewhere in Southeast Asia. In Vietnam, it is a popular rice dish with pork. Basmati Rice is an ODOP product of the Raisen district of MP.

Basmati Rice HS Code: 10063020 Exports in Rs Cr in FY

India		Madhya Pradesh
2021-22	2022-2023	2021-22	2022-23
26390	38524

Export from India - Top Countries

Rank	Country	Values in Rs Cr in FY
		2021-22	2022-2023
	Saudi Arab	4823	8362
	Iran	6111	7838
	Iraq	2986	3032
	U A E	1647	2689
	Yemen	1373	2473
	U S A	1371	1920
	Kuwait	961	1276
	U K	870	1109
	Oman	547	1013
	Jordan	427	934

Top Importers of the World of Rice  HS Code: 1006

Rank	Country	In 2022 mn USD
	World	30994
	China	2623
	USA	1406
	Philippines	1273
	Saudi Arabia	1202
	Iran	1161
	Iraq	1107
	Côte d'Ivoire	810
	UAE	723
	Japan	670
	France	656

Top Exporters of the World of Rice  HS Code: 1006

Rank	Country	In 2022 mn USD
	World	29266
	India	10767
	Thailand	3959
	Viet Nam	2522
	Pakistan	2353
	USA	1704
	China	1034
	Italy	805
	Myanmar	787
	Brazil	657
	Belgium	516

SWOT Analysis

Strength-

1. High productivity and low-cost production technology.
2. Production inputs are cheaply available.
3. A wide variety of seeds suitable for different climates and land are available
4. It can be produced with indigenous technology.
5. No market advertising is required. Top exporter of Rice.

Weakness:

1. Lack of Documentation and certification like Certification Authority.
2. Production requires a large area to be profitable.
3. Increase in disease pest resurgence.
4. Production requires huge amounts of water.
5. Large labour force is required for production.
6. Disease and pest attack.

Opportunities:

1. Good export facilities are available due to the government's liberal policy.
2. Many scented and aromatic rice varieties are available having a great demand in developed countries.
3. Various high-end technologies are made available to make production less drudgery, high water efficient, and more productive.
4. Growing population and hence, growing demand.

Threats:

1. Incoherent Government policies.
2. Erratic and uneven monsoon rainfall has a great effect on production.

ODOP Rice Seller Details

Product	Name	Number
Basmati Rice	Dawat foods Pvt ltd.	9993575206
Basmati Rice	SS International ltd	9981513248
Basmati Rice	Narmada Cereal Pvt ltd.	9810069611
Basmati Rice	Shivam Foods	9893602244
Basmati Rice	Rathi Rice and agro Industries	9630660022
Basmati Rice	Aparna Foods Pvt.Ltd.	9425654210
Basmati Rice	Alayana Industries	9993158946
Basmati Rice	Rewa Rice	9893672370
Basmati Rice	Jai Shree krishna Rice Mill	9883904888
Basmati Rice	Mahalaxmi Industries	9827004482
Basmati Rice	Agronation India Ventures Pvt.Ltd.	9981001426
Basmati Rice	Axsa Rice Mill	8827785942
Basmati Rice	Royal Green pvt.Ltd	9926325786
Basmati Rice	R D industries	9425019263
Basmati Rice	Majestic Basmati Rice	8103865444
Basmati Rice	Sanatan Agri Food Ltd	9997814535
Basmati Rice	T SS Foods	9425036005
Basmati Rice	Sagar Rice Mills	9669766827
Basmati Rice	GAIRATGANJ AGRO PRODUCER COMPANY LIMITED	9098884652
Basmati Rice	Sambodhi Producer Company Limited	Raisen
Basmati Rice	Gairatganj Jaikisan Producer Company Limited	Raisen
Basmati Rice	Silwani Indradhanush Producer Company Limited	Raisen
Basmati Rice	Begamganj Seeds Producer Company Limited	Raisen
Basmati Rice	Raisen Giriraj Producer Company Limited	Raisen

Details Of Dedicated ODOP Team

(ODOP Nodal Office In-Charge, ODOP Team, Helpline No/Contact Info, Email)

Name Of The Nodal Officer	Designation/Department	Phone No.	Email
Shri NP Suman	DEPUTY DIRECTOR AGRICULTURE	9425368204	ddagrirai@mp.gov.in
Shri Arvind Kumar Dubey , IAS	Collector and District Magistrate	07482223201	dmraisen@nic.in
Shri Suvidh Shah	Executive Director, ITS	0755 509401	shah.suvidh@nic.in
Sameer Kushwah	Trade Advisor	9407259187	exportcell@mpidc.co.in
Shubham Gupta	Consultant	7999147155	exportcell@mpidc.co.in
Nitin Shrivastava	Trade Advisor	8889485743	exportcell@mpidc.co.in
Prakhar Mishra	Trade Advisor	9630967708	exportcell@mpidc.co.in

ODOP Activities Done in District