RATLAM

Situated in the southwestern region of Madhya Pradesh, Ratlam district enjoys a strategic geographical location with well-established transportation networks.

 The district is intricately connected by the Indian Railways, with key stations like Ratlam Junction serving as crucial transit points for both passengers and freight.

Ratlam has witnessed significant industrial development, particularly in sectors such as textiles, chemicals, and manufacturing, driving economic growth and employment generation.

 Furthermore, the district's fertile lands support a diverse range of agricultural activities, with crops like wheat, soybean, and pulses being the primary cultivations.

 Ratlam's chosen One District One Product initiative revolves around the production of high-quality Ratlami Sev, a spicy and savory snack.

One District One Product, Ratlam

Ratlami sev, one of India’s most popular savoury snack, is a popular fried and crisp snack made with gram flour, clove, pepper and other spices.

The addition of the special spice blend, makes it spicy and gives a unique taste. Ratlami sev is extremely popular because sev itself was first prepared in this region even if it is now widely manufactured in many partsof the country and can easily be found anywhere.

What adds even more to its popularity is the unique blend of ingredients used to spice it up.

Export from India – Top Country Wise ODOP PRODUCT: Ratlami Namkeen

S.No.	Country / Region	Values in Rs. Lacs
		2020-2021	2021-2022	%Growth
1	USA	61607	63635	3
2	UK	19323	20749	7
3	UAE	16839	17370	3
4	Nepal	16196	15549	-4
5	Canada	15781	15101	-4
6	Angola	4812	13304	176
7	Australia	11261	10040	-10
8	South Africa	6423	9124	42
9	Congo	3984	6002	50
10	Saudi Arab	5981	5926	-0

 Import from India – Top Country Wise ODOP PRODUCT: Ratlami Namkeen

Rank	World's Top Importers	Value exported in 2021 (USD thousand)
	World	44016
1.	Italy	1054
2.	Canada	1762
3.	Germany	3019
4.	Mexico	369
5.	Belgium	1497
6.	Poland	640
7.	Turkiye	92
8.	Netherlands	1736
9.	Indonesia	127
10.	Spain	926

 Export from India – Top Country Wise ODOP PRODUCT: Ratlami Namkeen

Rank	World's Top Exporters	Value exported in 2021 (USD thousand)
	World	43837
1.	Italy	3407
2.	Canada	3782
3.	Germany	4614
4.	Mexico	1824
5.	Belgium	2943
6.	Poland	1751
7.	Turkiye	1189
8.	Netherlands	2536
9.	Indonesia	771
10.	Spain	1550

SWOT Analysis:

Strengths:

Bakery products are food based processed products with sensitivity of quality, taste, culture and health norms. Adjoining Ratlam, having the largest agro infrastructure in the country, has very good opportunity to develop bakery market in the world while Madhya Pradesh has surplus production of bakery production.

Weakness:

One of the largest groups in bakery, Ratlami Namkeen many more have large presence in Madhya Pradesh. Their quality is approved by world major health indexes. Ratlam can become supportive to supply chain of bakery products of Ratlam.

Opportunity:

Satisfy new customer’s needs.

Passion and desire to succeed.

Increased health consciousness.

Fresh marketing ideas competing with traditional.

Using social media to create demand for other products

Threats:

Other new wineries and startups.

Cost of equipment for winery.

Established reputable wineries

Change in consumer choices and loyalty to other brands.

Economic recession.

ODOP Ratlami Namkeen Seller’s List

ODOP Product	Name of proprietor	Contact Info
Ratlami Namkeen	M/s Khandelwal Namkeen Plot no 1 Namkeen Cluster Vil Karmdi, Ratlam	9229669399
Ratlami Namkeen	M/s Hindustan Naturals Product Company, Plot no 5 Namkeen Cluster Vil Karmdi, Ratlam	8085678999
Ratlami Namkeen	M/S S.K. Foods, Plot no 24 Namkeen Cluster Vil Karmdi, Ratlam	7999207341
Ratlami Namkeen	M/S Shri ji Industries, Plot no 32 Namkeen Cluster Vil Karmdi, Ratlam	8826343243
Ratlami Namkeen	M/S Shree Shatrunjay Namkeen udyog, Plot no 44-45 Namkeen Cluster Vil Karmdi, Ratlam	9993113100
Ratlami Namkeen	M/S Shree Padmavati Food product , Plot no 50 Namkeen Cluster Vil Karmdi, Ratlam	9425926333
Ratlami Namkeen	M/S Mahak Kasera Foods , Plot no 101 Namkeen Cluster Vil Karmdi, Ratlam	9399227371
Ratlami Namkeen	M/S Prem Foods Proudction , Plot no 104 Namkeen Cluster Vil Karmdi, Ratlam	9111752169
Ratlami Namkeen	M/S Bhikanji Namkeen	8770100953
Ratlami Namkeen	M/S Janta Sev	9425103695
Ratlami Namkeen	M/S agarwal namkeen	9329310100
Ratlami Namkeen	M/S Gelada namkeen	9826736999
Ratlami Namkeen	M/S Saklecha Namkeen	9098523074
Ratlami Namkeen	M/S Laduram Namkeen	07412-91747
Ratlami Namkeen	M/S govardhan sev	9827843306
Ratlami Namkeen	M/S Sagar namkeen	9424047473
Ratlami Namkeen	M/s Ratlami Special Namkeen	9827086249
Ratlami Namkeen	M/S Jalaram Sweets	7000755529
Ratlami Namkeen	M/S Gujarat Sweets	9685150405
Ratlami Namkeen	M/S Diamond Group of Namkeen	9399950683

Details Of Dedicated ODOP Team

(ODOP Nodal Office In-Charge, ODOP Team, Helpline No/Contact Info, Email)

Name Of The Nodal Officer	Designation/Department	Phone No.	Email
Shri Amar Singh More	General Managers District Industry Centers	9425436574	gmirat@nic.in
Shri Rajesh Batham	Collector and District Magistrate		dmratlam@nic.in
Shri Suvidh Shah	Executive Director, ITS	0755 509401	shah.suvidh@nic.in
Sameer Kushwah	Trade Advisor	9407259187	exportcell@mpidc.co.in
Shubham Gupta	Consultant	7999147155	exportcell@mpidc.co.in
Nitin Shrivastava	Trade Advisor	8889485743	exportcell@mpidc.co.in
Prakhar Mishra	Trade Advisor	9630967708	exportcell@mpidc.co.in

ODOP Activities Done in District