SEONI

Situated in the heart of Madhya Pradesh, Seoni District is blessed with a picturesque landscape, nestled amidst the Satpura Range and bordered by Chhindwara and Nagpur. While the district lacks direct railway connectivity, it is well-connected by road, with National Highway 44 passing through, linking it to major cities like Jabalpur and Nagpur.

 The nearest railway station is in Nagpur, approximately 130 kilometers away, while Dr. Babasaheb Ambedkar International Airport in Nagpur serves as the closest major air transit hub, around 150 kilometers from Seoni.

Seoni's economic fabric is woven with a blend of agriculture, forestry, and small-scale industries. However, the district's economic focus centers on agriculture, with a particular emphasis on the cultivation of Custard Apple. Custard Apple has been chosen as Seoni's One District One Product due to its suitability to the region's climate and soil conditions, coupled with its high demand in domestic and international markets.

 This initiative aims to capitalize on Seoni's natural advantages, promoting sustainable farming practices, empowering local farmers, and enhancing the district's economic prosperity while preserving its agricultural heritage.

One District One Product, Seoni

Custard apple is a common name for a fruit .The fruits vary in shape, heart-shaped, spherical, oblong or irregular. The size ranges from 7 to 12 cm, depending on the cultivar. Custard apple is a delicious, pleasantly fragrant fruit in the Annona family. The fruit is popular for its sweet and slightly tangy, creamy-textured flesh. It is also known as bullock's heart in the English-speaking countries.

When ripe, the fruit is brown or yellowish, with red highlights and a varying degree of reticulation, depending again on the variety

The flesh varies from juicy and very aromatic to hard with an astringent taste. The flavour is sweet and pleasant, akin to the taste of 'traditional' custard.

Export from India

S.No.	HS Code	Commodity	2020-2021	%Share	2021-2022	%Share
1	08109040	CUSTARD-APPLE(ATA)	336.92	0.0002	485.08	0.0002
India's Total Export			21,59,04,322		31,47,02,149

Export from India – Top Country Wise

S.No.	Country / Region	Values in Rs. Lacs
		2020-2021	2021-2022	%Growth
1.	U Arab Emts	186	247	33
2.	Oman	74	75	1
3.	Bangladesh Pr	12	52	340
4.	Baharain Is	13	31	138
5.	Qatar	17	25	48
6.	Kuwait	12	23	96
7.	Saudi Arab	7	11	47
8.	Singapore	1	6	457
9.	U K	4	5	7
10.	Canada	5	4	-16

Export from Madhya Pradesh

HS CODE	Commodity Description	April, 21 To March, 22 Value (INR) Cr.	April, 21 To March, 22 Value (US Million)
08109040	Custard-Apple (ATA)	74	1

Import – Top Country Wise

Rank	World's Top Importers	Value imported in 2021 (USD thousand)
	World	3919190
1.	Thailand	838617
2.	Viet Nam	787355
3.	Netherlands	330775
4.	China	251668
5.	Hong Kong, China	233954
6.	Turkey	134518
7.	Spain	100576
8.	Ecuador	99707
9.	India	95807
10.	Colombia	94058

 

Export from India – Top Country Wise

Rank	World's Top Exporters	Value exported in 2021 (USD thousand)
	World	3919190
1.	Thailand	838617
2.	Viet Nam	787355
3.	Netherlands	330775
4.	China	251668
5.	Hong Kong, China	233954
6.	Turkey	134518
7.	Spain	100576
8.	Ecuador	99707
9.	India	95807
10.	Colombia	94058

SWOT Analysis

Strength-

1. India is 9th in the world for Custard Apple Export.
2. Custard Apple( Sitafal) is grown in Chhapara tahsil of the Seoni district and famous for the unique quality and test of the fruit.
3. India has developed its market in Bangladesh, UAE, Nepal, Qatar, Netherland, Saudi Arabia.

Weakness:

1. Shelf life of Orange is too short.
2. Lack of Infrastructure for cold Chain like Cold Store, Pack house and Reefer Vans, test laboratories.
3. Farm Aggregation: Majority of the plantations including Orange Plantation in Madhya Pradesh are small land holding. Investment into the aggregator segment for the crop can be huge business opportunity for the private sector.
4. Poor Market Linkage & Packaging Techniques for fresh produce.
5. Farmers are Not Aware of the Standard Quality Norms Acceptable in International Markets.
6. Lack of Documentation and certification like Certification Authority.

Opportunities:

1. Processing of Orange: Juices, Jams, Squash, Syrups, Cosmetics, perfumes, essential oils, etc.
2. Growing export markets in China, Netherland, USA, Vietnam, Germany.
3. Offering huge investment opportunities, Madhya Pradesh can lead the country in terms of Orange exports as the fruit is available round the year.
4. Supportive Government backing the investors which can help in taking large scale commercial farming to major Orange clusters.
5. Farmer Education: Significant investment is required in education and relevant support services to give small & marginal farmers the necessary skills and knowledge to increase productivity, improve the quality of the produce and reduce waste.

Threats:

1. Greater instability in production and productivity.
2. Unstable price risk (Market Consideration )
3. Major Competitors are Thialand, Vietnam, Netherlands, China, Turkiye
4. Importing regulation of Agri & Food products are different in different countries

 

ODOP Custard Apple Seller Details

PRODUCT	NAME	NUMBER
CUSTARD APPLE	SATISH UIKEY	9165488430
Custard Apple	Fruiticles frozen foods	9589553039
Custard Apple	NIMAD FOOD INDUSTRIES	8989832147
Custard Apple	Ankita Sitafal pulp & food processing	9892153218
CUSTARD APPLE	Rahul Shrivastava	8770521780
CUSTARD APPLE	ARCHNA JHARIYA	9617983182
CUSTARD APPLE	Aklesh belvanshi	9399495044
CUSTARD APPLE	SOORBHANSHAH	9752483087
CUSTARD APPLE	TOPENDRA BAGHEL	9584740124
CUSTARD APPLE	GAJRAJ SINGH	9425426744
CUSTARD APPLE	Nishant bhardwaj	9589770524
CUSTARD APPLE	PRAVEEN BHARDWAJ	7000984523
CUSTARD APPLE	Teekaram chandrawanshi	8319337144
CUSTARD APPLE	sharnagat choudhary	9301152339
CUSTARD APPLE	Veerendra Ahirwar	8305009003

Details Of Dedicated ODOP Team

(ODOP Nodal Office In-Charge, ODOP Team, Helpline No/Contact Info, Email)

Name Of The Nodal Officer	Designation/Department	Phone No.	Email
Asha Upwanshi	ASSISTANT DIRECTOR HORTICULTURE	7000623989	horti.seoni@mp.gov.in
Shri Kshitij Singhal	Collector and District Magistrate	07692-220444	dmseoni@nic.in
Shri Suvidh Shah	Executive Director, ITS	0755 509401	shah.suvidh@nic.in
Sameer Kushwah	Trade Advisor	9407259187	exportcell@mpidc.co.in
Shubham Gupta	Consultant	7999147155	exportcell@mpidc.co.in
Nitin Shrivastava	Trade Advisor	8889485743	exportcell@mpidc.co.in
Prakhar Mishra	Trade Advisor	9630967708	exportcell@mpidc.co.in

ODOP Activities Done in District