SHEOPUR

Nestled in northern Madhya Pradesh, Sheopur District forms a vital part of the Chambal Division, with its administrative center, Sheopur town, set amidst diverse natural beauty.Geographically enriched by the Chambal River, the district boasts attractions like the Palpur (Kuno) Wildlife Sanctuary and the scenic Kaketa Reservoir. Despite limited railway connectivity, Sheopur benefits from robust road networks, particularly NH 27, connecting it to urban centers like Vijaypur and Karahal. The nearest airstrip is in Gwalior. Sheopur leverages its mineral wealth, including flagstone and dhoka stone, alongside a thriving small-scale manufacturing sector and a renowned woodcarving industry. In agriculture, Sheopur excels in wheat, mustard, and bajra cultivation, with guava designated as its ODOP gem, cultivated meticulously over vast hectares, aligning with the visionary ODOP scheme and extending its economic potential beyond state borders.

One District One Product Sheopur, Madhya Pradesh

ODOP Sheopur - Guava

Guava is loaded with nutrients. Not only does it have more Vitamin C than oranges, guava is also rich in other antioxidants, and has been shown to have a number of great health benefits. Here are just a few of the benefits of eating this tropical fruit. One of the key nutrients found in guava is fiber. The higher levels of potassium and soluble fiber in guavas are also thought to contribute to improved heart health. Additionally, guava leaf extract has been linked to lower blood pressure, a decrease in “bad” LDL cholesterol, and a rise in “good” HDL cholesterol. Guava is an ODOP product of the Sheopur district of MP

ODOP Guava

Exports in Rs Cr in FY

India
2021-22	2022-2023
20	30

ODOP Guava

Export from India - Top Countries

Rank	Country	Values in Rs Cr in FY
		2021-22	2022-2023
1	Nepal	7	7
2	U S A	0	7
3	U A E	1	3

ODOP Guava

Top Importers of the World of Guava

Rank	Country	In 2022 mn USD
	World	3074
1.	USA	420
2.	Germany	206
3.	Netherlands	182
4.	Japan	155
5.	UK	139
6.	UAE	117
7.	France	97
8.	Canada	96
9.	India	89
10.	Spain	89

ODOP Guava

Top Exporters of the World of Guava

Rank	Country	In 2022 mn USD
	World	2689
1.	India	514
2.	China	425
3.	Netherlands	224
4.	Türkiye	127
5.	Spain	116
6.	Germany	115
7.	Pakistan	92
8.	Iran	87
9.	Thailand	72
10.	USA	70

ODOP Guava Exports in Rs Cr in FY

India
2021-22	2022-2023
.08	21

Guava SWOT Analysis

Strength-

1. India Ranks 1st in the world in Guava Production.
2. Madhya Pradesh Ranks No. 2 followed by Bihar in terms of production volume of Guava in India
3. Total Guava production in Madhya Pradesh is 776.75 MT with 17.20 % contribution in total Guava produce in the country.
4. 4th most commercially important fruit after mango, banana and citrus.
5. Available for most of the year so stable position in the international markets.
6. Major Varieties- Sardar (L-49), Allahabad Safeda, Gwalior-27, Seedless, Lalit, Shweta.

Weakness:

1. Shelf life of Guava is not long
2. Lack of Infrastructure for cold Chain like Cold Store, Pack house and Reefer Vans, test laboratories.
3. Farm Aggregation: Majority of the plantations including Guava Plantation in Madhya Pradesh are small land holding. Investment into the aggregator segment for the crop can be huge business opportunity for the private sector.
4. Poor Market Linkage & Packaging Techniques for fresh produce.
5. Farmers are Not Aware of the Standard Quality Norms Acceptable in International Markets.
6. Market Access issue.

Opportunities:

1. Growing export markets in UAE, Saudi Arabia, United Kingdom, Netherland, USA
2. Offering huge investment opportunities, Madhya Pradesh in Agri sector can lead the country in terms of Guava .
3. Supportive Government backing the investors which can help in taking large scale commercial farming to major Guava clusters.
4. Farmer Education: Significant investment is required in education and relevant support services to give small & marginal farmers the necessary skills and knowledge to increase productivity, improve the quality of the produce and reduce waste.
5. Processing of Guava: Drinks (Juices), Paste, Nectar, RTS, Jam, Jelly, Concentrates, Confectionary (Candies).

Threats:

1. Major Competitors are Thailand, Mexico, Netherlands, Peru, Brazil.
2. Importing regulation of Agri & Food products are different in different countries

ODOP Guava Seller Details

Sr No.	Product	Name	Contact Info
1.	GUAVA	Sugriv Bairwa	7389158205
2.	GUAVA	Kamlesh Prajapati	9926418731
3.	GUAVA	Matadeen Gurjar	9826179035
4.	GUAVA	NARENDRA SUMAN	9131442277
5.	GUAVA	Biram Berva	9575376698
6.	GUAVA	Beerendra Karn	8719029121
7.	GUAVA	Dasharath Gurjar	9074515828
8.	GUAVA	RAMBARAN KUSHWAH	9691063975
9.	GUAVA	Jeetendra Singh	8815119681
10.	GUAVA	SITARAM JATAV	9584405823
11.	GUAVA	SARVAN JATAV	9522332155
12.	GUAVA	GAJENDRA DHAKAR	6263455454
13.	GUAVA	Ramlakhan jatav	9098081552
14.	GUAVA	MOHAN PANDEY	7566996584
15.	GUAVA	MANEESH GOYAL	9098483357
16.	GUAVA	NEERJ KUMAR SHARMA	7828379415

Activities under One District One Product initiative, Sheopur Madhya Pradesh

Sheopur's guava industry is blossoming, thanks to the strategic initiatives under the One District One Product initiative.

With a steady rise in guava production year on year, Sheopur is emerging as a key supplier to various mandis across India. This increase in production reflects the concerted efforts of local farmers and authorities to harness the region's agricultural potential.

Recognizing the economic significance of guava cultivation, the district collector has urged the NRLM Departmental heads to establish agroprocessing units specifically targeting guava and pumpkin petha. This move aims to add value to the local produce and create additional avenues for income generation.

Covering approximately 1441 hectares of land, guava cultivation in Sheopur is not just about quantity but also quality. With a focus on sustainable practices and innovation, Sheopur's guava industry is poised for further growth and prosperity, contributing to the district's overall development and recognition on the national agricultural stage.

Details Of Dedicated ODOP Team

(ODOP Nodal Office In-Charge, ODOP Team, Helpline No/Contact Info, Email)

Name	Designation	Contact (Mobile No.)	Email
Shri Arun Kumar Goyal	Assistant Director Horticulture	9981267594	hortisheopur1@gmail.com
Shri Sanjay Kumar	Collector and District Magistrate	07530-220058	dmsheopur[at]nic[dot]in
Shri Suvidh Shah	Executive Director	0755 509401	shah.suvidh@nic.in
Sameer Kushwaha	Trade Adviser	9407259187	exportcell@mpidc.co.in
Shubham Gupta	Trade Adviser	7999147155	exportcell@mpidc.co.in
Nitin Shrivastava	Trade Adviser	8889485743	exportcell@mpidc.co.in
Prakhar Mishra	Trade Adviser	9630967708	exportcell@mpidc.co.in

ODOP Activities Done in District