UMARIA

Umaria District, located in eastern Madhya Pradesh, India, is characterized by its diverse geography, including hills, forests, and fertile plains. The district is endowed with mineral resources such as coal, limestone, and fireclay, supporting industries like coal mining, cement manufacturing, and stone quarrying. Agriculture is a significant occupation, with crops such as rice, maize, pulses, and oilseeds being cultivated extensively. Major exports from Umaria District include coal, limestone, and agricultural produce like rice and pulses.

As for the ODOP product, "Mahua" could be a suitable choice. Mahua, or Indian ebony leaves, are crucial for rolling bidi cigarettes and provide a significant source of income for forest-dependent communities in the region. Choosing Mahua as the ODOP product could be justified due to its economic importance, cultural significance, and potential for promoting sustainable forest management and livelihoods.

One District One Product Umaria, Madhya Pradesh

ODOP Umaria – Mahua

The Mahua plant (Madhuca longifolia) is native to India. It bears sweet-scented flowers and small, edible fruits. Its seeds yield valuable oil used in cooking, lamps, and cosmetics. Mahua's leaves and flowers are also used in traditional medicine. The tree holds cultural significance and supports local livelihoods in many tribal regions of Madhya Pradesh.Mahua flower is not only used in preparation of liquor but can also utilized as a food ingredient for preparation of biscuit, cake, laddoo, candy, bar, jam jelly and sauces etc. The district of Alirajpur and Umaria selected Mahua is its ODOP.

Export from India HS CODE 12129920: Mohua Flowers Values in Rs. Cr

S. No.

HS Code

Commodity

2020-2021

%Share

2021-2022

%Share

1

12129920

Mohua flowers

6.18

0.00

10.10

0.00

India's Total Export

21,59,04,322

 

31,47,02,149

 

Export from India Top Country Wise HS CODE 12129920: Mohua Flowers

S.No.

Country/ Region

Values in Rs. Cr.

2020-2021

2021-2022

%Growth

1

France

5

7

36

2

Uk

1

3

192

World’s Top Importers HS CODE 5201: 12129920: Mohua Flowers

Rank

World's Top Importers

Value imported in 2021 (Million USD)

World

2637

1

China

531

2

Japan

240

3

USA

221

4

Italy

215

5

Spain

166

6

Germany

117

7

Taipei

82

8

Netherlands

78

9

Russian Federation

67

10

Korea

62

World’s Top Exporters 2021 HS CODE 12129920: Mohua Flowers

Rank

World's Top Expoters

Value exported in 2021 (Million

USD)

World

2465

1

China

691

2

Korea

255

3

Morocco

245

4

Indonesia

234

5

Chile

106

6

Spain

75

7

Portugal

72

8

Germany

70

9

South Africa

62

10

Ireland

41

SWOT Analysis

Strength

1.Unique wine and winemaker story.

2.Traditional wine with modern technology.

3.New fresh outlook on wine making and marketing.

4.Easy raw material availability.

Weakness

1.Competing against established wineries.

2.Lack of established reputation.

3.Did not inherit the winery from generations before.

4.Consumer choice and awareness is lacking.

Opportunities

  1. Satisfy new customer’s needs.
  2. Passion and desire to succeed.
  3. Increased health consciousness.
  4. Fresh marketing ideas competing with traditional.
  5. Using social media to create demand for fruit wine.

Threats

  1. Other new wineries and start ups.
  2. Cost of equipment for winery.
  3. Established reputable wineries
  4. Change in consumer choices and loyalty to other brands.

ODOP Mahua Supplier Details

Name of Proprietor

Contact Info

Kishan Lal Nanda

6264573954

Kamta Singh

7974067261

Details Of Dedicated ODOP Team

(ODOP Nodal Office In-Charge, ODOP Team, Helpline No/Contact Info, Email)

Name

Designation

Contact (Mobile No.)

Email

Shri Kuldeep

SDO Forest(Nodal Officer)

8319067816

dfotumaria@mp.gov.in

Mr. DHARNENDRA KUMAR JAIN

Collector and District Magistrate

07653-222600

dmumaria[at]nic[dot]in

Shri Suvidh Shah

Executive Director

0755 509401

shah.suvidh@nic.in

Sameer Kushwaha

Trade Adviser

9407259187

exportcell@mpidc.co.in

Shubham Gupta

Trade Adviser

7999147155

exportcell@mpidc.co.in

Nitin Shrivastava

Trade Adviser

8889485743

exportcell@mpidc.co.in

Prakhar Mishra

Trade Adviser

9630967708

exportcell@mpidc.co.in

ODOP Activities Done in District

मानपुर जनपद पंचायत के ग्राम पंचायत रक्सा, झाल, भोलगढ़, परासी अमिलिया में कार्यक्रम संपन्न संकल्प यात्रा के माध्यम से...

Posted by Collector Umaria on Monday 8 January 2024

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Posted by Collector Umaria on Monday 25 September 2023