PANNA

Panna District is famous by the name of 'The City of Diamonds'.

The district is known for its rich mineral resources. One of the key minerals found in district include Diamonds. The District is famous for its diamond mines and Limestone deposits, which have been operational for centuries.

Industrial development in Panna is steadily growing, with a focus on sectors such as mining, agriculture, and tourism. The citiy is a host to various industries like cement manufacturing, tyre remoulding, electrical equipment industries etc.

Agriculture is the primary occupation, with crops like wheat, rice, and pulses being cultivated extensively. Wheat is the major Rabi crop. Paddy is the major Kharif crop.

Major exports from the city are: diamonds, towers for transmission line, integrated monocoque vehicle etc.

Panna's selected One District One Product is "Amla". Panna District's chosen One District One Product (ODOP) is Amla, also known as Indian Gooseberry. Amla holds significant cultural and medicinal value in Indian traditions and Ayurveda. Panna's selection of Amla as its ODOP product is strategic and multifaceted.

Firstly, Amla cultivation aligns with the district's agro-climatic conditions, making it a suitable crop for local farmers. The district's focus on Amla cultivation aims to enhance agricultural productivity and income generation among farmers.

Secondly, Amla is a versatile fruit with a range of applications. It is rich in Vitamin C and antioxidants, known for its health benefits. Amla-based products include Amla juice, powder, candies, pickles, and hair oils, catering to both domestic and international markets.

● One District One Product Panna, Madhya Pradesh

● ODOP Panna – Bamboo

Amla (scientific name: Emblica Officinalis) also known as an Indian Gooseberry, is a deciduous tree of from the Phyllanthaceae family of trees. In District Panna , 5000 MT Amla production in area of 585 hectare. Peak harvesting season starts from mid of September and ends by mid of December.

 Amla can be cultivated in waste and dry land as well as salt affected area. Amla cultivation can be a major source of income for farmers in Panna where water scarcity is severe.Though this tropic fruit can be grown in dry area and has potential to be increase farmer income through it value added product.

India remains one of the top producers of Gooseberry/Amla in the world. While Madhya Pradesh is the largest producer in India accounting for around 33% of total production. Panna district is at the lead in the production and it declares Gooseberry is its ODOP product.

Gooseberry/Amla Exports in Rs Cr in FY analysis

India		Madhya Pradesh
2021-22	2022-2023	2021-22	2022-23
4.20	4.08	Nil	0.117

ODOP Gooseberry/Amla - Top Countries analysis

Rank	Country	Values in Rs Cr
		2021-22	2022-23
1.	U S A	2.16	2.18
2.	Canada	0.86	0.68
3.	Australia	0.39	0.45
4.	Uae	0.12	0.21
5.	U K	0.13	0.15
6.	Qatar	0.07	0.08
7.	Russia	0.03	0.07
8.	Nepal	0.19	0.07
9.	Mauritius	0.04	0.05
10.	New Zealand	0.03	0.04

ODOP Gooseberry/Amla Top Importers of the world analysis

Rank	Country	In 2022 mn USD
	World	8054
1.	U S A	1611
2.	China	987
3.	Germany	791
4.	France	507
5.	Canada	390
6.	Belgium	335
7.	Poland	326
8.	Netherlands	316
9.	Japan	291
10.	U K	238

 

ODOP Gooseberry/Amla Top Exporters of the world analysis

Rank	Country	In 2022 mn USD
	World	7565
1.	Poland	737
2.	Chile	645
3.	Serbia	613
4.	Canada	534
5.	Thailand	504
6.	Mexico	415
7.	Peru	316
8.	Egypt	289
9.	Vietnam	288
10.	U S A	283

ODOP Gooseberry/Amla SWOT Analysis

Strengths:

1. Madhya Pradesh accounts 33% production of Amla in India, and it is only state that has enough surplus for mass export.
2. Panna District where most of the cultivation of Amla is now well-connected through road, rail and airport for exports.

Weakness:

1. There is no ecosystem is developed for Amla processing and exports. Amla juice, paste, candy has huge untapped market, but our producers are not successful to export enough.
2. Agro products are highly quality-sensitive, perishable, and have cultural aspects. Indian agro-processed products are facing problems in getting international food standardization like USFDA, Halal, EU MRL etc.

Opportunities:

Large-scale investment in food processing industries, increasing production through planned irrigation, entry of new entrepreneurs, and awareness about exports are creating new opportunities for exports, especially for food processing.

Threats:

Exports of Amla products are negligible from India. If new innovation, market research or new entrepreneurs are not coming in the field, our export of amla products will be in danger.

AMLA PROCESSED PRODUCTS:

Pickles, Syrups, Juices, Candies, Powder, Jam, Supari, Murabba

HEALTH BENEFITS:

Protects cell against free radical damage and provides antioxidant protection. Prevents infection and healing of ulcers. To treat skin disorders, respiratory infections and premature aging. Increase white blood counts and strengthened the immunity.The high vitamin content in amla helps in controlling diabetic.Useful in tuberculosis of the lungs, asthma and bronchitis. Effective remedy for heart disease, Tones up the functions of all organs of the body. A drink made of amla , lemon juice and asrilis are very much beneficial in controlling acute ancillary dysentery.Revitalizing effects, Prevents aging and maintains strengthening old age, Improves body resistance, strengths heart, hair and glands of the body. Enriches hair growth and pigmentation. Dried Amla soaked overnight helps in nourishing the hair.

ODOP Amla Supplier Details

Name Of Proprietor	Contact Info
khuman vishwakarma	7970134228
SIDH BABA TRADERS	6261125966
DOOP SINGH YADAV	7879516943
Rajendra vishwakarma	7067237481
Pooja vishwakarma	9340438648
Gyan singh	9893941756
Som shukla	7222998801
Awadhesh Kumar Lodhi	9589772627
raj kishor vishwakarma	7898602542
AJAY KUMAR BIDUA	9425167233
MALKHAN SINGH GOD	6265584918
SAVITRI PATEL	7805901677
RAJESH GOSWAMI GOSAI	9755658290
RISHIKESH SHRIVASTAV	9630965733
Priti patel	9329633276
mahendra patel	8085724363
Krishna barman	8770887836
pyarelal varma	9318401658
Jaypal singh yadav	6265281968
HIMANSHU GUPTA	7999655594
ajay kumar shukla	9755121509
devendra patel	9993359202
upendra singh	9131097067
devendra patel	9399284512
OPENDRA SINGH GOUND	9589670695
RAMESH KUMAR KUSHWAHA	9098909631
MUKESH KUMAR BAGRI	9425119996
ankit patel	7470524228
ARJUN SINGH YADAV	7489439056
Himsnshu gupta	9893425820
RAJENDRA KUSHAWAHA	7772004048
Arjun kushwaha	9589067610
RAKESH KUMAR GUPTA	9981658386
SUBHASH VISHWAS	7974627254
Bala Prasad kateha	6261125966
GANGARAM KUSHWAHA	7869834848
Amit Ram Tripathi	7000626934
Amit Ram Tripathi	7000626934
AJAY RAHUL SHUKLA	8085437550
Sanjay Kumar Singrol	8966829330
BALA PRASAD KATEHA	9575656532
RAMCHANDRA YADAV	7241180863
GANGARAM KUSHWAHA	8815796649
shiv murat lodh	8269551137
KAUSHAL KISHOR SHARMA	6265464750
Mani Ram Sahu	9685519021
Bhagun Prasad Lodhi	9977386962
Ajay Rahul Shukla	9589400902
KAMLESH SINGH RATHOUR	7470641836
AVADHESH KUMAR	8085629112
Akbar Ali	8839493873
SANJAY KUMAR SINGROL	9399813328
Vijay Singh Bagri	9131043208
Amit Ram Tripathi	9981248648
Yogendra Kumar Choubey	9926903945
Kaushal Kishor Sharma	8889717726
BALA PRASAD KATEHA	9753218705
PUSHPENDRA KUMAR CHOUDHARY	9993460561
PUSHPENDRA SINGH RAJPOOT	7974270074
Subhash Vishwas	9399543297
GANGARAM KUSHWAHA	9669371140
Jugal Kishor Lodhi	9589657109
Babu Singh Rajpoot	8627947231
Garjan singh	9716543422
BRAJMOHAN TIWARI	9993823746

Details Of Dedicated ODOP Team

(ODOP Nodal Office In-Charge, ODOP Team, Helpline No/Contact Info, Email)

Name	Designation	Contact (Mobile No.)	Email
Shri Pradeep Shrivastav	Ad Horticulture (Nodal Officer)	9993476912	adhpanna@gmail.com
Shri Suresh Kumar(IAS)	Collector and District Magistrate	07732-252003	dmpanna[at]nic[dot]in
Shri Suvidh Shah	Executive Director	0755 509401	shah.suvidh@nic.in
Sameer Kushwaha	Trade Adviser	9407259187	exportcell@mpidc.co.in
Shubham Gupta	Trade Adviser	7999147155	exportcell@mpidc.co.in
Nitin Shrivastava	Trade Adviser	8889485743	exportcell@mpidc.co.in
Prakhar Mishra	Trade Adviser	9630967708	exportcell@mpidc.co.in

ODOP Activities Done in District